It’s a question that many business owners ask themselves – do I really need a website in 2020? I have a Facebook page and a Twitter / Instagram account so why do I need a website?
Well, let me give you a few very good reasons why you should not only have a website, you should be thinking about getting it done now!
Okay, so you’ve had your Facebook page / Twitter account / Linkedin Page / Instagram account / Other for the past few years and it’s been getting you work and all is peachy dandy yes?
Did you know however that 56% of people stated that they won’t trust a business without a website? And that 81% think less of a business if it’s website is outdated? Those are sales you may be missing. People research online as well as asking their social connections for recommendations and a professional looking website is YOUR shop window to footfall – or in this case surfers 😉
Having a website gives you control over the look and feel of your brand, It allows YOU to chose how you want your content to be displayed, it has no limits on characters, using hashtags or not and random people can’t just diss your business out of spite! It gives you a place to store your files be they videos, pdfs, word docs, blogs, audios.. you name it. It can be stored safely for years yet, with careful design, not be in everyones’ face.
Social media is great – of course it is – it’s a whole extra channel to reach people at specific times, doing what they are doing and engaging with them on a more personal level – mix that with your website and you are on the path to profit! People feel more confident when a business has a website – a ‘place’ to go to find out more. Securing a good domain name for your website means you can easily guide people to find you online so they won’t buy from the other guys thinking it’s you!
You can track your website traffic – you can plan sharing content from your website across your social media channels and track what content they came back to view. You can invite people to sign up on your website for news or offers giving you a database of warm customers that you can reach time and time again. You can sell through your website, get bookings through your website, get appointments and quotes through your website – you can do SO MUCH through your website – why wouldn’t you want a website?
To whet your appetite as it’s the start of a New Year I’ve put together a few of my more recent projects which might just inspire you to get your very own website for 2020 – Give me a call if you don’t know where to start – it’s what I do and I love to help.
We are taking bookings for Spring & Summer 2020 Websites Now – Make sure to book your space – Contact Roz@HowToBeThebusiness.com
Here are my top five recent projects that challenged and rewarded in equal measure..
Over the past 12 months I’ve been lucky to work with some really great clients each with very different needs and wants from the look and feel of their website to the functionality of it.
Professional Leadership Coach Website
Kim Adele is a Leadership coach based in the UK and she was looking for an update on her old Wix website. We moved her domain and her files successfully, Ordered and set up an SSL cert, Chose a new theme and custom designed it with a new sleek look. Her old site was outdated and this new site is bright, clear and responsive. We also integrated Kim’s social platforms, set up mailchimp and created her first campaign template. Kim is an ongoing client and we work with her regularly throughout the year.
Visit Kims Website: kimadele.org
Adventurous Travel Agency Website
O’Leary Travel were looking for a new website to showcase their bespoke holiday destinations, specialised offerings and to share their incredible travel expertise! This is a site that continues to grow as new destinations and experiences grow in demand – check out their blogs and you will be searching for your passport in no time.
In this case we chose a theme that can grow over time without getting cluttered. We integrated their social channels, set up their ezine and continue to work with Suzanne and the crew on a regular basis.
Visit their website (get that bag packed) at olearytravel.ie
Sophisticated Restaurant Website
Kieran O’ Halloran is a busy man! An award winning Chef he knows what he likes and his newly opened fine dining restaurant OAR in Doolin needed a fine looking website to match. People are sometimes surprised when I tell them that some of my clients I have yet to physically meet – Kieran is one such client. The beauty of online is that it reduces time waste and improves productivity and so it was with this brand new website for OarDoolin.ie
A visually pleasing and informative site with all the functionality it needs and again social media, stats and the ability to expand.